Sheila O reveals ideas behind ‘AfroZons Dubai Soundoff’ as top entertainers,


Sheila Okonji-Ashinze, a well-respected international business and entertainment mogul has undoubtedly made significant contributions to the entertainment industry globally.

DAILY POST recalls that in February 2017, Sheila O made history as she became the first international female personality to create and host an Afrobeat radio show in the United States, airing across major FM platforms.

AfroZons is a ‘groundbreaking’ two-hour weekly radio show that fuses today’s hip-hop with Afrobeats’ while simultaneously highlighting the latest in global, urban trends and news. Many entertainers have termed the concept as well as the idea behind the show as creativity at its apex.

Leading a movement to bring African culture to American audiences, AfroZons with Sheila O features an array of African artists, DJs, designers, activists and entrepreneurs. As the ‘hottest new musical genre, Afrobeats offers a rare opportunity for hip-hop stations to catch on to the new wave of music, featuring artists such as Black Coffee, Whiz Kid, Tiwa Savage and Davido.

After enjoying successful ratings airing weekends on a top radio station in Chicago, the show has since gone national, debuting in Washington, D.C, Houston, Miami, and on SiriusXM HURVoices Channel 141.

In 2020, in the middle of a global pandemic, Sheila O decides to produce How Far” which translates to Whassup! “How Far” provided a platform for Sheila O to check-in and conduct her interviews with her artist, into the studio, via Zoom. The show that solely aired on AfroZons Radio on YouTube got picked up by Hip TV and now airs in over 44 African countries.

Again, while the world is still in a pandemic, in 2021, Sheila O lifts AfroZons to higher heights, and launches her latest venture, AfroZons Soundoff, partnering up with Dubai Tourism, connecting the African and American market to Dubai. With a host of radio partners all over the world, Sheila O is changing the culture-making AfroZons a household name. Sheila O was consequently selected as a Grammy Recording Member for the Class of 2021!

In this interview with DAILY POST, the entertainment mogul revealed in detail the idea behind the AfroZons Dubai Soundoff holding in United Arab Emirate city, stating that the ‘’AfroZons Soundoff is about bringing different cultures together as one indivisible unit, reaffirming our shared ties, promoting our culture, under the banner of Afrobeats music, and making it one big celebration. This year, Dubai has volunteered to be our host city and they have truly gone the extra mile. The Ethos for AfroZons with Sheila O has always been to keep bridging the gap with Africans in the diaspora, through music and this is simply a continuation of that same theme.’’

Emphasising the Dubai venue, Sheila said, ‘’It is a country that’s on many people’s bucket list to visit. Making the trip affordable for blacks in the diaspora was something we really wanted to achieve, hence our partnership with the Dubai Tourism board. With complimentary tickets to the once in five years EXPO, 3 customized tours, five-star hotel accommodation, awesome comfort and a select number of all expenses tickets to giveaway winners, we’ve made dreams not only affordable but real. ’’

Speaking on the impact of Afrobeat music in the world today, Sheila said, ‘’ Afrobeat’s impact is closing that gap for Africans and African Americans, which more importantly really means that you are bridging cultural awareness between lost brothers and sisters from distant lands. I am so thankful to be in the forefront of this digitized movement. We are still the only nationally syndicated afrobeat show in the United States to date with a presence in 44 African countries. Next stop is the UK where we will be launching on prime time shortly. We don’t just talk about connecting, we live it daily.’’

She also said that apart from Afrobeat music, she is into other genres of music. According to her, ‘’I’m an avid fan and a lover of all good music. Afrobeats might be the focus here, but my Hip Hop and my R & B are never too far away.’’

Speaking on how lucky winners will have a chance to win a spot to attend the AfroZons Sound off, she said, ‘’simply go and enter for a chance to win! Enter your details into the draw and you could end up being one of our lucky winners. Remember if you win, you get to bring a guest as well. You can thank us later. And Good luck to all those who seize this opportunity.’’

Disclosing why AfroZons chose Dubai as the destination for the Soundoff, Sheila retreated that people of the African diaspora are everywhere. ‘’So quite honestly, we can celebrate our culture, anywhere and everywhere. Dubai was gracious enough to open their doors and hearts to welcome us, so why not. See Dubai as neutral grounds. Doing it in the Middle East just adds an additional, rich layer and a unique backdrop to the entire travel experience. The fact that it runs in parallel with the Expo 2020, a hub for some of the best inventions this world has seen, gives us another reason to celebrate this choice. This goes to explain why we would choose anywhere else.

Appreciating the role of the CEO of Dubai Corporation for Tourism and Commerce Marketing, she said, Dubai Tourism has been key to making the experience unforgettable, easy to navigate and last but not least, affordable. Sheila said that without their influence and support, this experience and the perks, wouldn’t be possible. She thanked him and his team for looking in ‘’our direction’’.

She further disclosed that discounted flights and accommodation packages have been arranged for individuals who want to attend the Soundoff on their own, stating that anyone wanting to be a part of this experience, but not as a winner of a giveaway, should go to and ‘’visit our selected travel partners, click on their country flag and just choose a package that meets your budget. 10 countries in total will be participating. The first six were the USA, Nigeria, Ghana, Angola, Tanzania and Zambia. Not wanting to be left out, the UK, Canada, Uganda and Zimbabwe have also just joined the list. There’s an old Nigerian saying that says it’s better to be there than to hear about it’’

The business mogul revealed further that there is a long list for celebrities who are set to attend the event, pledging that more surprises are in store for the travellers that join in the celebration. She said, ‘’the surprises are so big that “E Choke”. Sometimes when I think about it all, I can’t keep still. I could tell you, but if I did, it wouldn’t be a surprise. So, please tell a friend, to tell a friend, to tell a friend to embrace this opportunity and visit Let’s just say to everyone, that I look forward to hosting you all in Dubai and surprising you pleasantly at the very same time.’’

Watch video here…


Read More:Sheila O reveals ideas behind ‘AfroZons Dubai Soundoff’ as top entertainers,

Products You May Like