At at time when people are starting to realize the importance of sustainable travel, one city is making impressive strides in the global quest for environmentally responsible tourism. After a remarkable leap in the GDS Index rankings in 2022, Paris continues its journey towards greater sustainability, setting an inspiring example for destinations around the world.
After jumping 30 places in 2022 (from 55th to 25th), Paris continues to climb the GDS Index rankings, reaching 21st place this year with 80.12% completion of sustainability criteria, compared with 74.34% last year, which is an increase of 7.77%.
The GDS Index is the leading international ranking system for analyzing and improving the sustainability performance of destinations, and brings together cities that recognize the urgent need to reinvent themselves. The 70 criteria that make up the GDS Index cover environmental performance, social progress, supply chain performance in the meetings and conventions industry, and the responsible commitments of local tourist offices and DMOs (Destination Management Organisations).
The GDS-Movement is a group that brings together and empowers destination management experts to develop vibrant and robust locations to visit, meet, and reside. Their goal is to jointly build sustainable and environmental strategies, attitudes, and skill sets that will help future destinations prosper and society and the environment recover. They work with over 100 pioneering municipalities, national/regional destination management organizations, and convention bureaus to help create their tourism and events strategies and improve their sustainability performance. They also transform help their value chains in order to encourage regeneration.
“We’re delighted to see that our efforts to make Paris a more sustainable destination have been recognized. Our goal this year was to achieve a score of at least 80%, and we’ve done it! But above all, this annual ranking enables us to clearly identify the areas for improvement on which we can focus in the months ahead,” said Corinne Menegaux, Managing Director of Paris je t’aime – Tourist Office.
In particular, Paris improved its score in the “Destination Management Performance*” section (+5 points) thanks to our work on the CSR charter and sustainable purchasing policy, and in the “Supplier Performance” section (+27 points) thanks to the work carried out on the Sustainable Development program with our members.
Eight French destinations (Lyon, Marseille, Paris, Strasbourg, Toulouse, Nantes, Nice, Bordeaux) are involved in the “GDS Movement” and have set up a working group to take collective action to make France a destination for responsible tourism and events. The aim of this collaboration is to pool practices, training and projects ever more closely.
The top five cities were:
1. Gothenburg, Sweden
2. Oslo, Norway
3. Copenhagen, Denmark
4. Helsinki, Finland
5. Bergen, Norway
Paris’s continued ascent in sustainable tourism is a testament to its unwavering commitment to a greener, more responsible future. With each step up the GDS Index ladder, Paris inspires others to embark on their own journeys toward a more sustainable and eco-conscious tomorrow. This city of love shines as an example for the world to follow in the pursuit of responsible tourism.